Full Throttle Weekend

The Pit Stop Nobody Wants to Take

(But Every Business Secretly Needs)

A high-touch, high-speed intensive for building the system behind your marketing. Three days. One system. Every piece of your marketing — strategy, content, AI workflows — built and ready to run. This isn't a setback. It's a strategic reset for full speed ahead.

⚙
AI Workflows
◎
Content Engine
▦
Data & Diagnostics
◈
Omnichannel Strategy
▧
12-Month Content Plan
Digital Trust Agent
Trust. Strategy. Freedom.
Virtual Options
Systems. Content. Scale.
Social Media Firestarter
Ignite. Engage. Amplify.
The Problem

Most Small Business Marketing Isn't Bad. It's Absent.

71%
Most SMBs don't have a documented marketing strategy.
They have a social media account and a prayer. That's not a strategy — that's a lottery ticket with worse odds.
$4.7K
The average small business spends $4,700/month on marketing with no measurable system.
Monthly retainers buy you meetings, not results. You're renting someone else's attention when you should own your own infrastructure.
14hrs
Business owners spend 14+ hours a week on marketing tasks they didn't train for.
That's a part-time job you didn't apply for, don't enjoy, and aren't qualified to do. The math doesn't work and neither does the content.
How It Works

Three Phases. Zero Filler.

Each phase is designed to produce something specific. You don't watch presentations. You build.

Phase 01 — Pre-Work

Before You Arrive

Two weeks before the weekend, you complete a guided diagnostic that maps your current marketing, identifies your actual audience segments, and surfaces the gaps. This isn't a questionnaire — it's the foundation we build on. You arrive with clarity, not confusion.

Phase 02 — The Weekend

72 Hours of Focused Build

Friday evening through Sunday afternoon. We construct your full marketing system: positioning, messaging architecture, content calendar, 90 days of drafted content, AI-assisted production workflows, and the automation that keeps it all running without you babysitting it every Tuesday.

Phase 03 — What You Leave With

A System, Not a Binder

You walk out with everything documented, built, and ready to execute. Not a strategy deck that collects dust — a functioning system with templates, workflows, and AI tools configured for your specific business. Plus post-weekend support to handle the inevitable "wait, how do I..." moments.

What You Leave With

Five Outputs You Can Use Monday Morning

A complete brand messaging architecture — positioning statement, value propositions, audience personas, and a voice guide specific enough that anyone on your team (or any AI tool) can write in your voice without guessing.
A 12-month content calendar with topic clusters, keyword targets, and format assignments mapped to each stage of your customer's buying process — not a vague editorial calendar with "post something inspirational" on Wednesdays.
Ninety days of drafted, reviewed, and ready-to-schedule content — blog posts, email sequences, social media copy, and ad variations — produced during the weekend using AI workflows you'll own and operate going forward.
A configured AI marketing toolkit — custom GPT prompts, content production workflows, and automation sequences connected to your actual tools (email platform, CMS, social scheduler) so the system runs without constant manual input.
A 90-day execution roadmap with weekly priorities, KPI benchmarks, and a decision framework for when to create, when to automate, and when to hire — so you stop reacting and start operating with a plan.
The Numbers

Proof, Not Promises

312%
Average increase in content output post-weekend
Internal cohort data, 2024–2025
$58K
Average year-one savings vs. agency retainer
Participant-reported, verified invoices
4hrs
Weekly marketing time after system implementation
vs. 14+ hrs avg. before attendance
94%
Of attendees still running their system at 6 months
Follow-up survey, 6-month mark
Who This Is For

Honest Qualifications

You're Ready If

→ You run a business that's actually making money and you're tired of marketing being the thing that doesn't scale with it.
→ You've tried agencies, freelancers, or doing it yourself — and none of those produced a system you could rely on past 90 days.
→ You're willing to spend a weekend doing focused, unglamorous work because you understand that's how real infrastructure gets built.
→ You want to use AI tools but you need someone to show you how they fit your business specifically — not a generic webinar about ChatGPT prompts.
→ You can commit 72 hours and the investment without needing to ask your accountant for permission you won't take anyway.

This Is Not For You If

✕ You're looking for a motivational experience. This is a build session. The only thing you'll feel inspired by is having your work actually done.
✕ You don't have a product or service that's already generating revenue. This is for existing businesses, not pre-launch ideas looking for validation.
✕ You want someone to run your marketing for you. We build the system with you so you can run it — or hand it to someone who can. This is not an outsourcing arrangement.
Who's Leading This Weekend

Your Strategist, Not Your Cheerleader

Dawn Raquel Jensen, EMBA — Digital marketing strategist, fractional CMO, and AI marketing advisor

Dawn Raquel Jensen

EMBA · Fractional CMO · AI Marketing Strategist
Digital Trust Agent Virtual Options Social Media Firestarter
0+
Years
0
Brands
0
System

"Each one, reach one — let the tech do the heavy lifting."

Dawn Raquel Jensen, EMBA, is a digital and AI-assisted marketing strategist, speaker, trainer, and educator who helps business owners, executives, and organizations build visibility, credibility, and authority in an AI-driven marketplace. She is the founder of Virtual Options Coaching & Training and has more than two decades of experience in digital marketing, social media strategy, entrepreneurship education, leadership training, and business growth strategy.

Known for translating complex digital trends into practical action, Dawn works with entrepreneurs, leadership teams, service-based businesses, higher education institutions, and professional organizations. She has served as a marketing trainer and advisor for business incubation programs, taught digital marketing and business courses at the college level, and developed hands-on training programs that help audiences use AI strategically without losing their human voice, brand trust, or competitive edge.

Areas of Expertise
AI-Assisted Marketing
Digital Trust
Thought Leadership
Social Media Authority
Content Strategy
Customer Experience
Visibility Systems
Omnichannel Strategy
Brand Positioning

This is who sits across the table from you for 72 hours. Not a junior associate. Not a slide deck. The person who built the system.

Investment

Three Ways In

Small Group Intensive Seat
$4,500
Best for the owner who wants the same core deliverables at a lower entry point and benefits from peer insight. Group composition is curated — no two businesses in the same category.
  • One seat in a curated 3–5 owner group sprint
  • Non-competing business categories
  • 5–7 hour guided pre-work diagnostic
  • Full 72-hour structured weekend sprint
  • Marketing asset inventory
  • Message clarity and positioning work
  • Audience definition and offer clarity
  • Full-year content architecture
  • Omnichannel strategy framework
  • AI workflow and prompt development
  • 90-day execution roadmap
  • Peer insight and strategic reflection
  • Final handoff/playbook
  • 30-day post-weekend email access
Locks in your spot and your current rate. Applied toward your total at checkout.
Solo Intensive
$7,500
Best for the established owner who needs to rebuild the marketing foundation, clarify the next phase, or prepare for a major brand or audience shift.
  • Private 1:1 Full Throttle Weekend experience
  • 5–7 hour guided pre-work diagnostic
  • Full 72-hour focused strategy sprint
  • Marketing asset inventory and content archaeology
  • Brand positioning reset
  • Audience clarity and ideal client refinement
  • Message consistency audit
  • One-sentence positioning statement
  • Core offer and value proposition refinement
  • Full-year content architecture
  • Monthly content themes and strategic pillars
  • Omnichannel marketing direction
  • Social media content framework
  • Email/content nurture direction
  • Website messaging recommendations
  • AI workflow setup for content production
  • Custom AI prompts for your business voice, audience, and offers
  • Content repurposing framework
  • 90-day action roadmap
  • Final strategy handoff/playbook
  • One 30-day follow-up session
  • 30-day post-weekend email access
Locks in your spot and your current rate. Applied toward your total at checkout.
Solo Intensive + 90-Day Support BEST OUTCOME
$12,500
Best for the owner who wants a thinking partner through the first quarter of implementation — not just the weekend build. The weekend builds the machine; the 90-day support is where you learn to actually drive it under real conditions.
  • Everything in Solo Intensive
  • 90 days of post-weekend implementation support
  • Monthly strategy sessions for the first quarter
  • Execution guidance as the system is put into motion
  • AI workflow refinement after real-world use
  • Content production review and optimization
  • Message consistency check after implementation begins
  • Campaign and channel prioritization support
  • Accountability around the 90-day roadmap
  • Adjustments based on early audience response
  • Support translating strategy into team or contractor instructions
  • Help identifying what to automate, delegate, or keep owner-led
  • First-quarter momentum review
Locks in your spot and your current rate. Applied toward your total at checkout.
Feature Group Seat Solo Intensive Solo + 90-Day

A typical SMB marketing retainer costs $2,500–$5,000 per month. That's $30,000–$60,000 a year for work that often lacks documentation, ownership, or a system you can operate independently. The Full Throttle Weekend costs less than two months of that retainer — and you own every output, every template, and every workflow when you leave. The weekend builds the machine, but the 90-day support tier is where the owner learns to actually drive it under real conditions. That tier produces better outcomes, stronger case studies, and fewer "I loved it but didn't implement it" situations.

Frequently Asked

Straight Answers

The Full Throttle Weekend is a 72-hour intensive for small business owners. It covers AI-assisted marketing strategy, content production, and workflow automation. You arrive Friday evening and leave Sunday with a full year of marketing built. It's held in Florida, the location rotates, and it's capped at a small number of businesses per cohort so the work stays focused.
No formal marketing background required. You need to know your business, your customers, and be willing to sit in a room and do the work. We handle the frameworks and the tech. You bring the knowledge of what you actually sell and who you sell it to. That's a fair trade.
We work with the tools that are best for your specific use case — which changes. Currently that includes GPT-4, Claude, Midjourney, and a handful of workflow automation platforms. You will not be locked into any single vendor. The system is tool-agnostic by design, because any tool that matters today might be irrelevant in six months. We teach the method, not the menu.
Yes. The Full Send tier includes a second seat for a co-founder or key team member. The Redline tier accommodates up to three. Additional seats can be discussed during the application process. In most cases, having a second person from your operation accelerates the work and makes the system stick faster once you're back in the office.
You leave with a complete marketing system — strategy, content calendar, 90 days of drafted content, and AI workflows you can run yourself. Depending on your tier, you also get 30, 60, or 90 days of post-weekend support to handle the questions that come up once you start executing. The Redline tier includes quarterly check-ins for the first full year. The goal is that you don't need us after that. If you do, we had a bad weekend.
Not Ready Yet?

Get on the List

When the next cohort opens, the list hears first. No pitch, no 47-email nurture sequence.

No pitch. No pressure. First to know when dates open.

You're on the list. When dates open, you'll hear about them before anyone else.

Let's Go

Stop Improvising. Start Operating.

One weekend. A full year of marketing. Everything you need to stop winging it and start running a system that works while you run your business.

Download the Free Pre-Work Primer first
Full Throttle Weekend

Is Your Marketing Ready for a Strategic Reset?

Download the complimentary Full Throttle Weekend Pre-Application Primer. Assess your message, content, AI readiness, marketing systems, and owner bottlenecks before applying for the 72-hour intensive.

Download the Free Primer

A 60–90 minute self-assessment for established business owners.